LondonNet : Latest News Headlines
25/07/06
Heathrow Express Turns Tunnels into Movies
- Airport train service first in Europe with 'videowalls'

Heathrow Express Turns Tunnels into Movies. Photo Credit: SidetrackHeathrow Express, London's non-stop rail service between Heathrow Airport and Paddington station, is teaming up with Canadian company SideTrack Technologies to offer an advertising first in Europe.

Passengers will now be treated to motion picture advertising via a series of illuminated images which turn into
animated movies as the train passes along at speed. All of the windows
light up from the 'videowall' effect upon the tunnel sides. Working much
like a child's flip book, the hi-tech system uses approximately 400 static printed images stretching around 1,500 feet. The train's motion in synch with a proprietary lighting system creates a 15 second, "television-like" commercial.

Rob Walker, President of SideTrack, describes the operation: "It is very
much like a film projector wherein a shutter opens and closes as the film advances past a light. In the tunnel, rather than the images moving past a static audience, the audience is moved past the static images."

"Now we are able to offer unique access to these passengers in an advertising first for Europe" said Graeme Hay, Commercial Manager at Heathrow Express



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