LondonNet News Headlines
06/10/04
The Battle for Groceries
- In another quest for business, Tesco boasts its post-grocery curb-to-curb service

FORGET lugging your roast on the bus. Yesterday marked the start of latest scheme in the war of supermarkets: free taxi rides.

Tesco mega-chain will provide shoppers with free rides home in Zones 1 and 2, Monday through Friday, between 11am and 7pm, and can be hailed or booked from the store. Shoppers just have to furnish that day's Tesco reciept.

The twenty branded taxis of the Tesco Taxi Service are on the road in collaboration with Radio Taxis, one of London's biggest cab firms.

"The Tesco Taxi Service is a first from a UK retailer and is another way of making life easier for our London customers," said a Tesco spokesperson.

The programme is on a four-week trial period, with other supermarket chains likely to spawn off other antics.



NEWS Archive:
NEWS Menu:

headlines
awards
features
sport
theatre

themes

OTHER Menu:

cinema
music
theatre
conspiracy
theories