LondonNet News Headlines
20/01/03
Retail Therapy for Oxford Street
- Consultants aim for more satisfying shopping experience

LONDON'S most famous shopping thoroughfare, Oxford Street, is to get a make-over from retail consultants.

Together with nearby Regent Street and Bond Street, Oxford Street is to come under the wing of HOK International, which is being paid UKP500,000 by a consortium of shops to come up with novel ideas to ensure the are stays at the top in the London shopping league.

"The district is one of the most important shopping destinations in the world in terms of size and scale and the experience for visitors must more than satisfy their expectations," said Pierre Baillargeon, HOK senior vice-president.

Management-speak aside, HOK's first foray into the subject appears less than novel. The talk is that Bond Street will be branded in marketing material as a kind of Designer Drive, Regent Street as Label Lane and Oxford Street itself as Chain-store Close. Like they're all not in those bags already.

On the plus side, it is expected that more and more vibrant street furniture and lighting will be drafted in, as well as extra provision for cyclists.




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