LondonNet News Headlines
|Pepsi Raises Glass to Ms Dynamite|
- UKP1 million sponsorship deal for young r'n'b star
MS DYNAMITE is to get fizzed up by Pepsi, after agreeing a UKP1 million sponsorship deal with the soft drinks giant.
"Ms Dynamite has had a meteoric rise," said a Pepsi source. "She started at the very bottom and has become one of Britain's biggest music sensations."
Some music pundits believe the deal will compromise Ms Dynamite's anti-establishment image which was given weight by the singer's appearance on anti-war marches recently.
However, young Londoner may feel she has answered this particular criticism because Pepsi are to invest in young music talent from deprived backgrounds as part of the deal.