LondonNet News Headlines
09/09/02
UK Broadband Take-Up Lags Behind Rest of Europe
- But big increase in last year could pave the way for catch up

BRITAIN is still far behind other European countries in terms of broadband internet use, according to a new survey.

Broadband operates at speeds at least ten times faster than ordinary internet connections and has been trumpeted by industry leaders and politicians including Tony Blair as heralding a new age of communication.

"This summer we did see a lot of aggressive marketing of broadband, and there are signs that the uptake is rising, but it'll take more than just advertising to catch up with markets like Germany," said Tom Ewing of research company Nielsen/Net Ratings.

Germany leads the way in Europe with 45 per cent of households serviced by broadband, while Britain is way behind on just 14 per cent. Sweden, at 43 per cent, Holland (41) and France (22), are all far ahead of the UK.

Nevertheless, some grounds for optimism among broadband supporters can be found in the figures which show that the UK leapt from a paltry 5 per cent figure one year ago.




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