LondonNet News Headlines
11/12/02
UK Beats US at Internet Shopping
- On-line spending take-off helped by broadband

BRITISH on-line shoppers have overtaken their American counterparts in the spending stakes, according to the latest e-commerce survey.

Figures compiled by retail group IMRG suggest US on-line shoppers shelled out USD11 billion between July and September this year. That compares to USD3.1 for British consumers over the same period. Given that the US has a population four and a half times as big as the UK, all this means that the average Brit now spends more on line than the average American.

IMRG say internet spending in Britain has grown by 95 per cent over the last year, helped by the extension of broadband and an easing of public fears over security issues. Last month, IMRG estimate the amount spent on-line passed the UKP1 billion barrier for the first time.



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