LondonNet News Headlines
|James Bond Backs British Tourism
- Connery in sales pitch as figures show decline less serious than feared
SEAN CONNERY has leant his weight to the campaign to revive tourism in Britain in the wake of the foot and mouth crisis.
"Come this year in particular," Connery, most famous for his role as James Bond, told an American audience. "You will find our majestic countryside open, our championship golf courses open, though not that easy, and you will find the hearts of our people open."
Connery's message is being hammered home by various government ministers, including Culture Secretary Chris Smith, who said: "It is essential that we get across that Britain is definitely open for tourism."
But fears that tourism has been totally decimated have proved unjustified, especially in areas, such as London, unaffected by foot and mouth. Overall, figures reveal a 10 per cent drop in visitor revenue compared with the same period last year. But within that figure, there are huge variations. Areas like Cumbria have suffered an 80 per cent decline in revenue while London's drop is believed to be only a few points in magnitude.