LondonNet News Headlines
28/01/00
Blair to Rule Over Time
- PM backs Greenwich internet bid

TONY BLAIR has made a bid to become the first Time Lord of the Internet.

The British Prime Minister has given strenuous backing to the organisers behind Greenwich Electronic Time who are trying to make theirs the international standard mark. The government used Greenwich's historical position as the central point of world time to market the Millennium Eve celebrations and, after judging that campaign a success, are keen to spread Greenwich's influence from the real to the virtual world.

So far the ad-hoc standard Co-ordinated Universal Time has been used on the web, but Blair and his fellow time travellers are thought to see Greenwich's more powerful image as a winner in any future war between the pair.

A time standard is important in e-commerce and online stockbroking for legal reasons. "Who owns a product at what time you buy it over the internet?" said Interactive Media in Retail Group. "If you don't agree what time it is, both parties could try to sell it and you could have real problems."




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