LondonNet News Headlines
|Broadway Next for Lloyd-Webber |
- Cats writer eyes New York after Theatreland coup
LORD Lloyd-Webber plans raids on Broadway after his coup in winning control of many of London's theatre's yesterday.
Lloyd-Webber spent UKP87.5 million on theatres, including famous names such as the Palladium and the Theatre Royal, Drury Lane, belonging to the Stoll Moss group to bring his total of playhouses in the West End to 13, over a third of the total.
The writer of huge hits such as Evita and Mamma Mia! plans to increase revenue in the group by embracing the internet. "We are going to see a huge revolution in the way people buy tickets for theatre," he said. Expanding his new empire to the US and beyond would make sound financial sense as the promotional costs associated with pushing plays via the web would be shared between more theatres.
Meanwhile, LondonNet is set to announce its own scheme to sell theatre tickets on-line. More news on this exciting development soon.