The Clash's bassist Paul Simonon has teamed up with rum brand Sailor Jerry to unveil a new clothing range, The Flash Collection, inspired by the legendary tattoo flash of Norman 'Sailor Jerry' Collins.
Simonon - the one smashing up his guitar on the iconic London Calling cover - is to design and create three limited-edition pieces: a leather jacket; a T-shirt and a neckerchief, by combining Collins' flash artwork with his own designs.
He said: "I've always admired Norman Collins' art. He was a real original and his designs were the template for many other tattooists.
"It's the first time I've done a collaboration and combining art and clothes design is right up my street."
Enda O'Sullivan, Global Brand Director for Sailor Jerry, said: "Having Paul Simonon partner with Sailor Jerry on the first of The Flash Collection series is both humbling and very exciting.
"Paul is not only a musical legend, but a talented visual artist, whose attitude couldn't be more allied to what Sailor Jerry stands for. And it sets the bar very high for future collaborations."
Simonon's pieces will be available in a handful of selected stores around the world and on the Sailor Jerry website, in September 2013.
Video of Simonon talking about the collaboration here.