Bookmakers are having to pay out six figure sums after punters rushed to place bets on the name George following the birth of the Prince of Cambridge on Monday (22.07.13).
"Yes, George has been incredibly popular with our punters in the last 24 to 48 hours," said William Hill's Joey Crilly.
"We are paying out a six figure sum to winning punters."
George ended as the 2/1 favourite, just ahead of James and Louis. At William Hill alone there were 3,400 bets on the name George, with 25 of them amounting to three-figure sums and the biggest bet of £500 placed on Tuesday.
Sympathy for the bookies need not be overdone, however, as they cleaned up when the royal baby was revealed to be a boy - most punters had backed the girl option.
"The majority of the betting was for a girl," added Crilly.
"The Royal Baby betting has been so popular that we have enough to get in a bottle of bubbly to wet the baby's head tonight."