L'Wren Scott calls for 'more focus on London Fashion Week'



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L'Wren Scott calls for 'more focus on London Fashion Week'

L'Wren Scott wants London Fashion Week to get more time and attention on the international show schedule.

London Fashion Week sometimes struggles to attract all the top names because it falls between similar events in New York and Milan, but the 46-year-old designer - who showcased her autumn/winter 2013-14 collection in London in February - will produce another collection for LFW this September and thinks other leading designers should give the event more attention.

Scott told Vogue: "It's such a shame for London, that it's all squeezed into such a short space of time. It really needs to be given more focus on the calendar.

"Everyone I called to come to London last season came. I just got on the phone and gave them a call and invited them.

"It's really important to bring focus to the London schedule. More British fashion designers should do that."

Scott, who is dating Sir Mick Jagger, is hoping this upcoming season will be as fun as the last, and hinted her show this autumn will be more "low-key" and "intimate".

She added: "I loved it last season, I had such a great time. It just felt very different - I mean, every show is different, but this more so.

"I'm researching a few things now, but I like to do something low-key and intimate. I always prefer more personal events - it's very important to really be able to evoke what you love."




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