Daniel Radcliffe says that he never wants to play Harry Potter again and who can blame him after eight films and half a life spent pretending to be the boy who lived.
"Going back to something after 10 or 20 years? By then I will have worked to establish a career outside of Potter and to go back to it would feel self-defeating," he said this week.
But look what happened to poor old rock 'n' roll. "Every gimmick hungry yob grabs the mike to tell us he'll die before he's sold" and then, a few decades later, they're all turning up at a festival near you, happy to churn out the old songs without a hint of embarrassment.
By 2030, someone will have magicked up a Harry Potter nostalgia revival and Radcliffe will be at the end of the pier doing his greatest hits, like the time he had to act startled, or the time he had to act extra startled, or the time his startled eyebrows nearly lifted right off his head when confronted by Ginny in a loose-fitting nightdress (Harry Potter and the Half-Blood Prince, press pause about three-quarters of the way in).
Can't wait. But until then, we'll have to settle for this new Pottermore website, which launches today (Thursday 23) and the upcoming film and the DVD and the merchandise and the Potter encyclopedia and... 20 years? With that kind of cash swilling around, I'd be back in 20 months.